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Timeless Hydrating Foundation 27B Light-Medium Beige dupes and alternatives Tarte

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, without silicones.

  • 1 match has no coverage listed and is not shown.
  • 4 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 2C1 Ecru

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
27B Light-Medium BeigeChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
The match
Laura Mercier
2C1 Ecru
Depth and undertone: Light · Cool
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
74
Skin (Skin suitability)
100
Shade match
87out of 100
Colour
94
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$54SephoraSephora
Costs $12 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Tarte Timeless Hydrating Foundation 27B Light-Medium Beige (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N18

    • Very close colour
    • Light · Neutral undertone

    $30

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Sand

    • Very close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. NARS Radiant Creamy Concealer

    Café Au Lait

    NARS Radiant Creamy Concealer, shade Café Au Lait

    • Very close colour
    • Fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Very close colour
    • Light · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    210

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 210

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Close colour
    • Light · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 2C1 Ecru, against Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade27B Light-Medium BeigeClosest match2C1 EcruScore
Shade match55% of overall87
Colour94#f9bd99#f6bb9cVery close colourColour difference 1.6 (0 is identical)
Depth98LightLightSameDepth difference: 1.0
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 2C1 Ecru.

Same or better

  • Very close colour
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none
View full match

Where to buy 2C1 Ecru

Best price
$54SephoraSephora
Costs $12 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.