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Timeless Hydrating Foundation 27B Light-Medium Beige dupes and alternatives Tarte

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free4No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF0Mineral1

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Only showing matches made for sensitive skin, with full coverage.

  • 1 match has no coverage listed and is not shown.
  • 1 match has no skin type listed and is not shown.

Closest shade match: J.Cat Beauty Perfextion Long Wearing Foundation Soft Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
27B Light-Medium BeigeChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
The match
J.Cat Beauty
Soft Beige
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
Shade match
93out of 100
Colour
91
Depth
90
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$3.89Ulta BeautyUlta Beauty
$38.11 less (91%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 8L

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
27B Light-Medium BeigeChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
The match
Lawless
8L
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
89out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $5 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    9L
    Shade match 84
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than buildable coverageNot marketed for dry/normal skin

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · IT Cosmetics

    CC+ Airbrush Perfecting Powder Foundation

    Tan
    Shade match 90
    $42Ulta BeautyUlta BeautySame price

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Full rather than buildable coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: rich medium

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Timeless Hydrating Foundation 27B Light-Medium Beige (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N18

    • Very close colour
    • Light · Neutral undertone

    $30

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Sand

    • Very close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. NARS Radiant Creamy Concealer

    Café Au Lait

    NARS Radiant Creamy Concealer, shade Café Au Lait

    • Very close colour
    • Fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Very close colour
    • Light · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    210

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 210

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Close colour
    • Light · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

J.Cat Beauty Perfextion Long Wearing Foundation in Soft Beige, against Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade27B Light-Medium BeigeClosest shade matchSoft BeigeScore
Shade match55% of overall93
Colour91#f9bd99#f1b491Very close colourColour difference 2.2 (0 is identical)
Depth90LightLightSameDepth difference: 4.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To J.Cat Beauty Perfextion Long Wearing Foundation in Soft Beige.

Same or better

  • $38.11 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Runs slightly deeper

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Why the closest overall alternative works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 8L, against Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade27B Light-Medium BeigeClosest overall alternative8LScore
Shade match55% of overall92
Colour88#f9bd99#eebd9dVery close colourColour difference 2.6 (0 is identical)
Depth98LightLightSameDepth difference: 1.4
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, oily, sensitiveBoth marketed for combination/​oily/​sensitive skin
Overall match 89/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 8L.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Full rather than buildable coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Not marketed for dry/normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs high
View full match

Where to buy

Closest shade match

J.Cat Beauty Perfextion Long Wearing Foundation Soft Beige

Best price
$3.89Ulta BeautyUlta Beauty
$38.11 less (91%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 8L

Best price
$47SephoraSephora
Costs $5 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.