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Timeless Hydrating Foundation 35N Medium Neutral dupes and alternatives Tarte

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free12No drying alcohol12Vegan5Cruelty-free9Oil-free0With SPF2Mineral1

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13 of 32

Only showing matches with medium coverage, with a natural finish, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation 4

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
35N Medium NeutralChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Buildable coverage
The match
Hung Vanngo Beauty
4
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
94out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$46SephoraSephora
Costs $4 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    222N Sunstone
    Shade match 95
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNot marketed for oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for medium skin with rosy neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    5
    Shade match 95
    $46SephoraSephoraCosts $4 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: fair to light - neutral, slightly warm

    Medium confidence· Digital match

    View match
  3. #4 · RMS Beauty

    ReEvolve Natural Finish Foundation

    33.5
    Shade match 89
    $59Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: warm tawny peach

    Medium confidence· Digital match

    View match
  4. #5 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Neutral Medium 15
    Shade match 95
    $39.50SephoraSephora$2.50 less (6%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for oily skin

    Retailer shade note: medium neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  5. #6 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier M2
    Shade match 95
    $69SephoraSephoraCosts $27 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily/sensitive skin

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  6. #7 · Sephora Collection

    Best Skin Ever Liquid Foundation

    19N
    Shade match 96
    $24SephoraSephora$18 less (43%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · Maybelline

    Instant Age Rewind Eraser Treatment Foundation

    200
    Shade match 92
    $12.98WalmartWalmart$29.02 less (69%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin

    Medium confidence· Digital match

    View match
  8. #9 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier M3
    Shade match 88
    $69SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily/sensitive skin

    Retailer shade note: medium peach

    Medium confidence· Digital match

    View match
  9. #10 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Oak 5.25 N
    Shade match 86
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: medium beige with golden undertones

    Medium confidence· Digital match

    View match
  10. #11 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier L5
    Shade match 87
    $69SephoraSephoraCosts $27 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily/sensitive skin

    Retailer shade note: light to medium peach

    Medium confidence· Digital match

    View match
  11. #12 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Hazel 2.90 N
    Shade match 85
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  12. #13 · Lancôme

    Teint Idole Shape Stick Blurring Multi-Use Stick

    230 Buff W
    Shade match 87
    $46SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for combination/sensitive skin

    Retailer shade note: light skin with warm/yellow undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Timeless Hydrating Foundation 35N Medium Neutral (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17

    • Looks identical
    • Light · Neutral undertone

    $30

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Beige

    • Very close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Very close colour
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 7.5 Medium

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Very close colour
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Rare Beauty Liquid Touch Brightening Concealer

    270N

    Rare Beauty Liquid Touch Brightening Concealer, shade 270N

    • Very close colour
    • Light · Neutral undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 4, against Tarte Timeless Hydrating Foundation in 35N Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade35N Medium NeutralClosest match4Score
Shade match55% of overall97
Colour96#edb081#edae82Looks identicalColour difference 1.2 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.7
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 94/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 4.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Where to buy 4

Best price
$46SephoraSephora
Costs $4 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.