Beautler.Your beauty butler

S/B Foundation 005 Pure Beige dupes and alternatives Temptu

Medium tan · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

  • Matte2
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free2Oil-free0With SPF0Mineral2

Avoid an ingredient

Sort

2 of 30

Only showing matches in powder form, without talc.

  • 8 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Tan Cool

The equivalent shade and the most similar foundation overall.

Your shade
Temptu
005 Pure BeigeChange shade
Depth and undertone: Medium tan · Cool · pink
Finish and coverage: Luminous · Buildable coverage
The match
Ulta Beauty Collection
Tan Cool
Depth and undertone: Medium tan · Cool
Finish and coverage: Matte · Medium coverage
Overall match
72out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
44
Wear (Wear & performance)
60
Skin (Skin suitability)
50
Shade match
91out of 100
Colour
86
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$13 less (45%)

Your shade $29 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Tan Deep Cool
    Shade match 84
    $16Ulta BeautyUlta Beauty$13 less (45%)

    Matches: Same cool undertoneBoth claim a lightweight feelNo drying alcohol listed

    Differences: Matte rather than luminous finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    44
    Wear & performance
    60
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than luminous finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Temptu S/B Foundation 005 Pure Beige (Medium tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  2. NARS Radiant Creamy Concealer

    Hazelnut

    NARS Radiant Creamy Concealer, shade Hazelnut

    • Close colour
    • Tan · Cool undertone

    $36

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    390C

    Rare Beauty Liquid Touch Brightening Concealer, shade 390C

    • Close colour
    • Medium · Cool undertone

    $24

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C0

    • Close colour
    • Medium tan · Neutral · neutral pink undertone

    $34

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Slight colour difference
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30

    • Slight colour difference
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Cool, against Temptu S/B Foundation in 005 Pure Beige. Every attribute compared, with its share of the score.

ComparedYour shade005 Pure BeigeClosest matchTan CoolScore
Shade match55% of overall91
Colour86#bc826c#c9856bVery close colourColour difference 2.9 (0 is identical)
Depth94Medium tanMedium tanSameDepth difference: 3.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall44
Finish0LuminousMatteDifferentMatte finish rather than luminous
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 72/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Cool.

Same or better

  • $13 less
  • Very close colour
  • Same cool undertone
  • Medium rather than buildable coverage
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Matte finish instead of luminous
  • No skin-like finish claimed
  • No blurring effect claimed
  • No long-wear claim

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs none
View full match

Where to buy Tan Cool

Best price
$16Ulta BeautyUlta Beauty
$13 less (45%)

Your shade $29 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.