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S/B Foundation 005 Pure Beige dupes and alternatives Temptu

Medium tan · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for sensitive skin, with medium coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 400 Medium Deep

The equivalent shade and the most similar foundation overall.

Your shade
Temptu
005 Pure BeigeChange shade
Depth and undertone: Medium tan · Cool · pink
Finish and coverage: Luminous · Buildable coverage
The match
Haus Labs
400 Medium Deep
Depth and undertone: Medium tan · Cool · rosy
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
65
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
92out of 100
Colour
88
Depth
92
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $23 more

Your shade $29 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $52SephoraSephoraCosts $23 more

    Matches: Same cool undertoneBoth claim a blurring effectClaims not settling into lines

    Differences: Radiant rather than luminous finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    80
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: medium dark rosy

    Medium confidence· Digital match

    View match
  2. #3 · Hourglass

    Ambient Soft Glow Foundation

    11
    Shade match 85
    $60SephoraSephoraCosts $31 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    65
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than luminous finish · Medium rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 89
    $12$16Ulta BeautyUlta Beauty$17 less (59%)

    Matches: Same cool undertoneBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  4. Shade match 76
    $52SephoraSephoraCosts $23 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    76
    Finish & visual result
    65
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than luminous finish · Medium rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $53Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Natural rather than luminous finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    56
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium - deep with cool red undertones

    Medium confidence· Digital match

    View match
  6. #7 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Tan Cool
    Shade match 91
    $16Ulta BeautyUlta Beauty$13 less (45%)

    Matches: Very close colourSame cool undertoneBoth claim a lightweight feel

    Differences: Matte rather than luminous finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    44
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than luminous finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  7. Shade match 70
    $52SephoraSephoraCosts $23 more

    Matches: Both claim a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    70
    Finish & visual result
    65
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than luminous finish · Medium rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    318 Tan Cool
    Shade match 84
    $18.99Ulta BeautyUlta Beauty(product price)$10.01 less (35%)

    Matches: Same cool undertoneBoth claim a skin-like finishClaims transfer resistance

    Differences: Matte rather than luminous finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    56
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than luminous finish · Medium rather than buildable coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  9. #10 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium
    Shade match 82
    $16Ulta BeautyUlta Beauty(product price)$13 less (45%)

    Matches: Very close colourBoth claim a blurring effectNo drying alcohol listed

    Differences: Neutral rather than cool undertoneNatural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    65
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than luminous finish · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. Shade match 75
    $12$16Ulta BeautyUlta Beauty$17 less (59%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feelNo drying alcohol listed

    Differences: Neutral rather than cool undertoneNatural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    75
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than luminous finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  11. #12 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Tan Deep Cool
    Shade match 84
    $16Ulta BeautyUlta Beauty$13 less (45%)

    Matches: Same cool undertoneBoth claim a lightweight feelNo drying alcohol listed

    Differences: Matte rather than luminous finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    44
    Wear & performance
    60
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than luminous finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Temptu S/B Foundation 005 Pure Beige (Medium tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

  2. NARS Radiant Creamy Concealer

    Hazelnut

    NARS Radiant Creamy Concealer, shade Hazelnut

    • Close colour
    • Tan · Cool undertone

    $36

  3. Rare Beauty Liquid Touch Brightening Concealer

    390C

    Rare Beauty Liquid Touch Brightening Concealer, shade 390C

    • Close colour
    • Medium · Cool undertone

    $24

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C0

    • Close colour
    • Medium tan · Neutral · neutral pink undertone

    $34

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Slight colour difference
    • Medium tan · Neutral undertone

    $12

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30

    • Slight colour difference
    • Medium · Cool · rosy undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 400 Medium Deep, against Temptu S/B Foundation in 005 Pure Beige. Every attribute compared, with its share of the score.

ComparedYour shade005 Pure BeigeClosest match400 Medium DeepScore
Shade match55% of overall92
Colour88#bc826c#c6886fVery close colourColour difference 2.5 (0 is identical)
Depth92Medium tanMedium tanSameDepth difference: 3.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall65
Finish34LuminousNaturalDifferentNatural finish rather than luminous
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, sensitiveSkin-type suitability not published for one product
Overall match 84/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 400 Medium Deep.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of luminous
  • No skin-like finish claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy 400 Medium Deep

Best price
$52SephoraSephora
Costs $23 more

Your shade $29 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.