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S/B Foundation 005 Pure Beige dupes and alternatives Temptu

Medium tan · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for sensitive skin, with a radiant finish.

  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN7

The equivalent shade and the most similar foundation overall.

Your shade
Temptu
005 Pure BeigeChange shade
Depth and undertone: Medium tan · Cool · pink
Finish and coverage: Luminous · Buildable coverage
The match
Natasha Denona
RN7
Depth and undertone: Medium tan · Cool · rosy
Finish and coverage: Radiant · Medium coverage
Overall match
78out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
80
Wear (Wear & performance)
54
Skin (Skin suitability)
50
Shade match
86out of 100
Colour
77
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $23 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $69Ulta BeautyUlta Beauty(product price)Costs $40 more

    Matches: Same cool undertoneBoth claim long-wearingNo drying alcohol listed

    Differences: Radiant rather than luminous finishLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    65
    Wear & performance
    80
    Skin suitability
    50

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium light-deep shade, rosy undertone

    Medium confidence· Digital match

    View match
  2. Shade match 74
    $69Ulta BeautyUlta Beauty(product price)Costs $40 more

    Matches: Both claim long-wearingNo drying alcohol listed

    Differences: Neutral rather than cool undertoneRadiant rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    74
    Finish & visual result
    65
    Wear & performance
    80
    Skin suitability
    50

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than luminous finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very intense dark-medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  3. #4 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Medium
    Shade match 77
    $17.99Ulta BeautyUlta Beauty$11.01 less (38%)

    Matches: Claims not settling into linesBoth claim a lightweight feelNo drying alcohol listed

    Differences: Neutral rather than cool undertoneRadiant rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    65
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than luminous finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Contains listed fragrance

    Retailer shade note: 5 medium

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Temptu S/B Foundation 005 Pure Beige (Medium tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

  2. NARS Radiant Creamy Concealer

    Hazelnut

    NARS Radiant Creamy Concealer, shade Hazelnut

    • Close colour
    • Tan · Cool undertone

    $36

  3. Rare Beauty Liquid Touch Brightening Concealer

    390C

    Rare Beauty Liquid Touch Brightening Concealer, shade 390C

    • Close colour
    • Medium · Cool undertone

    $24

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C0

    • Close colour
    • Medium tan · Neutral · neutral pink undertone

    $34

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Slight colour difference
    • Medium tan · Neutral undertone

    $12

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30

    • Slight colour difference
    • Medium · Cool · rosy undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN7, against Temptu S/B Foundation in 005 Pure Beige. Every attribute compared, with its share of the score.

ComparedYour shade005 Pure BeigeClosest matchRN7Score
Shade match55% of overall86
Colour77#bc826c#c6805fClose colourColour difference 4.0 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.7
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall80
Finish78LuminousRadiantCloseRadiant finish rather than luminous
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing18-hour wearSome differenceThe match claims 18-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, sensitiveSkin-type suitability not published for one product
Overall match 78/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN7.

Same or better

  • Same cool undertone
  • Radiant finish instead of luminous
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs high

Where to buy RN7

Best price
$52SephoraSephora
Costs $23 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.