Architecture Soft Matte 24H Multi-Use Foundation Stick 14.5W Cinnamon dupes and alternatives Tom Ford
Tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
Coverage
- Light0
- Medium1
- Full0
- Buildable0
Finish
- Matte0
- Natural matte0
- Natural1
- Radiant0
Formulation
- Liquid0
- Stick1
- Powder0
- Serum0
- Gel0
Skin type
- Dry0
- Normal1
- Combination1
- Oily0
- Sensitive1
Preferences
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1 of 30 matches
Only showing matches with medium coverage, in stick form, without talc or silicones.
- 9 matches have no formulation listed and are not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 30W Cumaru
The equivalent shade and the most similar foundation overall.

14.5W CinnamonChange shade

- Overall match
- 82out of 100
- Shade (Shade match)
- 96
- Finish (Finish & visual result)
- 73
- Wear (Wear & performance)
- 52
- Skin (Skin suitability)
- 60
- Shade match
- 96out of 100
- Colour
- 94
- Depth
- 98
- Undertone
- 100
Your shade $60 at Sephora
Where to buy 30W Cumaru
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick 14.5W Cinnamon (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

440
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 440
- Looks identical
- Medium tan · Warm undertone
$30
5N
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N
- Very close colour
- Tan · Neutral · neutral golden undertone
$38

Deep 1
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1
- Close colour
- Tan · Warm · golden undertone
$22

Salted Caramel 7.3 Golden
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden
- Close colour
- Tan · Warm · golden undertone
$31
13.5 Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13.5 Deep
- Very close colour
- Tan · Neutral · neutral golden undertone
$36
NC47
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC47
- Close colour
- Tan · Warm · peach undertone
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 30W Cumaru, against Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick in 14.5W Cinnamon. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 30W Cumaru.
Same or better
- $10 less
- Very close colour
- Same warm undertone
- Same medium coverage
- Both claim a blurring effect
- Both claim a lightweight feel
- No fragrance listed
Different
- Natural finish instead of matte
- No skin-like finish claimed
- Does not claim not settling into lines
- Not marketed for dry skin
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy 30W Cumaru
Your shade $60 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.