Born This Way Soft Matte Foundation Almond dupes and alternatives Too Faced
4.3 (3,608)·Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a skin-like finish
Differences: Natural rather than matte finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
75
Wear & performance
39
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Light with Warm Neutral Undertones
The closest shade to Too Faced Born This Way Soft Matte Foundation Almond (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 2W2 Warm Linen, against Too Faced Born This Way Soft Matte Foundation in Almond. Every attribute compared, with its share of the score.
ComparedYour shadeAlmondClosest match2W2 Warm LinenHow they compareScore
Shade match55% of overall93
Colour60%88#f9b888#eeb88dVery close colourColour difference 2.5 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.5
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Overall match 82/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.