Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
13 of 30 matches
Only showing matches in liquid form, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $48 at Sephora
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Ulta Beautyfrom $52 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $48 at Sephora
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$10 less (21%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: fair to light with peach/yellow undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim a lightweight feelNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/oily skin
Retailer shade note: fair with golden undertones
High confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta Beauty
Macy's$49View at Macy'sSephoraCosts $6 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed
Retailer shade note: light with warm undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$36.01 less (75%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonSephoraCosts $4 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: very light with warm peach undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephora$10 less (21%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly deeperOlive rather than warm undertoneDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Does not claim not settling into lines
Retailer shade note: neutral olive
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$6 less (13%)Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a skin-like finish
Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Light with Warm Neutral Undertones
High confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)$36.01 less (75%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty$33.01 less (69%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.92View at WalmartUlta Beauty$14.99View at Ulta BeautyWalgreens$16.99View at WalgreensCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $4 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Olive rather than warm undertoneNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Olive rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: light with warm subtle olive undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonThe closest shade to Too Faced Born This Way Soft Matte Foundation Almond (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Golden Beige
$36
Golden
$12
1N10
$35
NC15
$30
030 Honey
$10.99
Medium 2
$22
Light Beige
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in YP5, against Too Faced Born This Way Soft Matte Foundation in Almond. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in YP5.
8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 20 Light Medium Neutral, against Too Faced Born This Way Soft Matte Foundation in Almond. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 20 Light Medium Neutral.
8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation YP5
SephoraYour shade $48 at Sephora
Rare Beauty True to Myself Natural Matte Longwear Foundation 20 Light Medium Neutral
SephoraYour shade $48 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
