Born This Way Soft Matte Foundation Almond dupes and alternatives Too Faced
4.3 (3,608)·Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$42Ulta Beauty(product price)$6 less (13%)4.4 (38)
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
64
Wear & performance
49
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Matches: Both claim a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
82
Wear & performance
63
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
$11.19$15.99Ulta Beauty$36.81 less (77%)4.1 (9,493)
Matches: Very close colour· Same matte finish· Claims transfer resistance
Differences: Slightly cooler undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
79
Wear & performance
58
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Olive rather than warm undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
86
Wear & performance
48
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Olive rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: light with warm subtle olive undertones
Matches: Very close colour· Similar undertone (neutral vs warm)· Claims a blurring effect
Differences: Slightly deeper· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
58
Wear & performance
70
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Matches: Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
75
Finish & visual result
82
Wear & performance
63
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
$41Ulta Beauty(product price)$7 less (15%)4.3 (1,733)
Matches: Very close colour· Both claim a lightweight feel· Adds SPF 25
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
83
Finish & visual result
61
Wear & performance
63
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: light with a neutral undertone
The closest shade to Too Faced Born This Way Soft Matte Foundation Almond (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Natural Matte Foundation in Light Medium Warm, against Too Faced Born This Way Soft Matte Foundation in Almond. Every attribute compared, with its share of the score.
ComparedYour shadeAlmondClosest shade matchLight Medium WarmHow they compareScore
Shade match55% of overall96
Colour60%95#f9b888#febb8eLooks identicalColour difference 1.5 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.9
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity30%4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyCombination, oilyBoth marketed for combination/oily skin
Overall match 81/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix Powder Plus Foundation in NC25, against Too Faced Born This Way Soft Matte Foundation in Almond. Every attribute compared, with its share of the score.
ComparedYour shadeAlmondClosest overall alternativeNC25How they compareScore
Shade match55% of overall96
Colour60%94#f9b888#fbbb86Very close colourColour difference 1.6 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.3
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared76
Longevity30%3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 87/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$9 less (19%)
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