Born This Way Soft Matte Foundation Butter Pecan dupes and alternatives Too Faced
4.3 (3,608)·Deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$42Ulta Beauty(product price)$6 less (13%)4.3 (212)
Matches: Same matte finish· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly lighter· Neutral rather than warm undertone· Full rather than medium coverage
Score details
Shade match
77
Finish & visual result
85
Wear & performance
51
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Similar undertone (neutral vs warm)· Adds SPF 50
Differences: Slightly deeper· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
61
Wear & performance
51
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: tan to deep complexion with neutral peach undertone
$15.99Ulta Beauty(product price)$32.01 less (67%)4.2 (324)
Matches: Claims a blurring effect· Both claim not settling into lines
Differences: Slightly deeper· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
65
Finish & visual result
58
Wear & performance
55
Skin suitability
50
Colour not compared · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
$45Ulta Beauty(product price)$3 less (6%)4.0 (3,494)
Matches: Same matte finish· Both claim a skin-like finish· Both claim 24-hour wear
Differences: Described as very deep, yours as tan· Slightly cooler undertone· Full rather than medium coverage
Score details
Shade match
40
Finish & visual result
93
Wear & performance
67
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Described as very deep, yours as tan · Slightly cooler undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for extra deep cool skin with a red hue
Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as tan
The closest shade to Too Faced Born This Way Soft Matte Foundation Butter Pecan (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Juvia's Place I Am Magic Velvety Matte Foundation in 320 Zaria, against Too Faced Born This Way Soft Matte Foundation in Butter Pecan. Every attribute compared, with its share of the score.
ComparedYour shadeButter PecanClosest match320 ZariaHow they compareScore
Shade match55% of overall96
Colour60%94#924820#8e4522Very close colourColour difference 1.7 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.8
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 88/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$6 less (13%)
