Born This Way Soft Matte Foundation Butter Pecan dupes and alternatives Too Faced
4.3 (3,608)·Deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$42Ulta Beauty(product price)$6 less (13%)4.3 (212)
Matches: Same matte finish· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly lighter· Neutral rather than warm undertone· Full rather than medium coverage
Score details
Shade match
77
Finish & visual result
85
Wear & performance
51
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
$18.99Ulta Beauty(product price)$29.01 less (60%)4.4 (40,035)
Matches: Very close colour· Claims transfer resistance· Both claim colour stability
Differences: Slightly lighter· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
61
Wear & performance
64
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$18.99Ulta Beauty(product price)$29.01 less (60%)4.4 (40,035)
Matches: Claims transfer resistance· Both claim colour stability· Both claim a lightweight feel
Differences: Natural rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
61
Wear & performance
64
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Claims transfer resistance· Both claim colour stability· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
80
Finish & visual result
61
Wear & performance
64
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Similar undertone (neutral vs warm)· Adds SPF 50
Differences: Slightly deeper· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
61
Wear & performance
51
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: tan to deep complexion with neutral peach undertone
$45Ulta Beauty(product price)$3 less (6%)4.0 (3,494)
Matches: Same matte finish· Both claim a skin-like finish· Both claim 24-hour wear
Differences: Described as very deep, yours as tan· Slightly cooler undertone· Full rather than medium coverage
Score details
Shade match
40
Finish & visual result
93
Wear & performance
67
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Described as very deep, yours as tan · Slightly cooler undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for extra deep cool skin with a red hue
Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as tan
The closest shade to Too Faced Born This Way Soft Matte Foundation Butter Pecan (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tarte Face Tape Full Coverage Foundation in 59S Rich Sand, against Too Faced Born This Way Soft Matte Foundation in Butter Pecan. Every attribute compared, with its share of the score.
ComparedYour shadeButter PecanClosest match59S Rich SandHow they compareScore
Shade match55% of overall94
Colour60%90#924820#8c4c29Very close colourColour difference 2.3 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.1
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall60
Longevity30%3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$6 less (13%)
