Born This Way Soft Matte Foundation Butter Pecan dupes and alternatives Too Faced
4.3 (3,608)·Deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$18.99Ulta Beauty(product price)$29.01 less (60%)4.4 (40,035)
Matches: Claims transfer resistance· Both claim colour stability· Both claim a lightweight feel
Differences: Natural rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
61
Wear & performance
64
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Claims transfer resistance· Both claim colour stability· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
80
Finish & visual result
61
Wear & performance
64
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$45Ulta Beauty(product price)$3 less (6%)4.0 (3,494)
Matches: Same matte finish· Both claim a skin-like finish· Both claim 24-hour wear
Differences: Described as very deep, yours as tan· Slightly cooler undertone· Full rather than medium coverage
Score details
Shade match
40
Finish & visual result
93
Wear & performance
67
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Described as very deep, yours as tan · Slightly cooler undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for extra deep cool skin with a red hue
Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as tan
The closest shade to Too Faced Born This Way Soft Matte Foundation Butter Pecan (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Rich, against Too Faced Born This Way Soft Matte Foundation in Butter Pecan. Every attribute compared, with its share of the score.
ComparedYour shadeButter PecanClosest shade matchNeutral RichHow they compareScore
Shade match55% of overall83
Colour60%79#924820#824622Close colourColour difference 3.7 (0 is identical)
Depth15%91DeepDeepSameDepth difference: 4.1
Retailer descriptionTanDeep tanSome differenceRetailer descriptions one depth band apart
Overall match 72/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible 32H Fresh Wear Foundation in 520 Sienna, against Too Faced Born This Way Soft Matte Foundation in Butter Pecan. Every attribute compared, with its share of the score.
ComparedYour shadeButter PecanClosest overall alternative520 SiennaHow they compareScore
Shade match55% of overall82
Colour60%85#924820#99512bVery close colourColour difference 3.0 (0 is identical)
Depth15%90DeepDeepSameDepth difference: 4.6
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 74/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$29.01 less (60%)
