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Born This Way Soft Matte Foundation Caramel dupes and alternatives Too Faced

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol, applied. RemoveVegan0Cruelty-free0Oil-free0With SPF1Mineral0

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Only showing matches with full coverage, with no drying alcohol, without talc or alcohol denat.

  • 3 matches have no ingredient list listed and are not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: J.Cat Beauty Perfextion Long Wearing Foundation Mocha

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
CaramelChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
J.Cat Beauty
Mocha
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
Overall match
81out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
58
Wear (Wear & performance)
70
Skin (Skin suitability)
84
Shade match
94out of 100
Colour
91
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$3.89Ulta BeautyUlta Beauty
$44.11 less (92%)

Your shade $48 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Toffee
    Shade match 92
    $3.89$5.99Ulta BeautyUlta Beauty$44.11 less (92%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW40
    Shade match 40
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Described as medium tan, yours as rich deepFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    88
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 40% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: medium deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Caramel (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Caramel

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Caramel

    • Close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Very close colour
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora
  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC58

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Very close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Camel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Camel

    • Close colour
    • Deep

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

J.Cat Beauty Perfextion Long Wearing Foundation in Mocha, against Too Faced Born This Way Soft Matte Foundation in Caramel. Every attribute compared, with its share of the score.

ComparedYour shadeCaramelClosest matchMochaScore
Shade match55% of overall94
Colour91#9e5c31#a36238Very close colourColour difference 2.2 (0 is identical)
Depth95DeepDeep tanCloseDepth difference: 3.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To J.Cat Beauty Perfextion Long Wearing Foundation in Mocha.

Same or better

  • $44.11 less
  • Very close colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • Does not claim colour stability

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Mocha

Best price
$3.89Ulta BeautyUlta Beauty
$44.11 less (92%)

Your shade $48 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.