Born This Way Soft Matte Foundation Caramel dupes and alternatives Too Faced
4.3 (3,608)·Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$45Ulta Beauty(product price)$3 less (6%)4.0 (3,494)
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Slightly warmer undertone· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
93
Wear & performance
67
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for very deep warm skin with a golden hue
$39.50Ulta Beauty(product price)$8.50 less (18%)4.4 (15,124)
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
86
Finish & visual result
86
Wear & performance
66
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: deepest skin w/ golden undertones
Matches: Near-identical swatch colour· Both claim not settling into lines· Both claim colour stability
Differences: Slightly warmer undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
89
Finish & visual result
61
Wear & performance
76
Skin suitability
60
Looks identical · Natural · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for normal skin
$45Ulta Beauty(product price)$3 less (6%)4.0 (3,494)
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Described as deep, yours as rich deep· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
40
Finish & visual result
93
Wear & performance
67
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Described as deep, yours as rich deep · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for deep neutral skin with a peach hue
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Described as deep, yours as rich deep· Slightly cooler undertone· No skin-like finish claimed
Score details
Shade match
40
Finish & visual result
86
Wear & performance
70
Skin suitability
100
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Described as deep, yours as rich deep · Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
Retailer shade note: Dark, cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Described as medium tan, yours as rich deep· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
40
Finish & visual result
79
Wear & performance
88
Skin suitability
67
Very close colour · Matte · Full coverage
Ingredients (not scored): 40% ingredient overlap
Differences: Described as medium tan, yours as rich deep · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: medium deep with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
The closest shade to Too Faced Born This Way Soft Matte Foundation Caramel (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Medium Dark 23, against Too Faced Born This Way Soft Matte Foundation in Caramel. Every attribute compared, with its share of the score.
ComparedYour shadeCaramelClosest matchMedium Dark 23How they compareScore
Shade match55% of overall93
Colour60%90#9e5c31#9a5626Very close colourColour difference 2.3 (0 is identical)
Depth15%95DeepDeepSameDepth difference: 3.0
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Overall match 85/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$3 less (6%)
Sephora
