Beautler.Your beauty butler

Born This Way Soft Matte Foundation Chai dupes and alternatives Too Faced

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Light0
  • Light to medium0
  • Medium1
  • Full0
  • Buildable0

Finish

  • Matte0
  • Natural matte0
  • Natural0

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral1

Avoid an ingredient

Sort

1 of 30

Only showing matches in stick form, without silicones.

  • 9 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick Tan 7W

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
ChaiChange shade
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
LIXR Beauty
Tan 7W
Depth and undertone: Very deep · Warm
Finish and coverage: Medium coverage
Overall match
91out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
60
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
$12 less (25%)

Your shade $48 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Chai (Very deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Slight colour difference
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora
  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Slight colour difference
    • Very deep · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  6. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Slight colour difference
    • Deep · Warm undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Tan 7W, against Too Faced Born This Way Soft Matte Foundation in Chai. Every attribute compared, with its share of the score.

ComparedYour shadeChaiClosest matchTan 7WScore
Shade match55% of overall98
Colour97#7d3c0b#7c3e0bLooks identicalColour difference 1.1 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finishnot comparableMatteNot listedNot comparedFinish not listed for one product
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyDry, combination, oilyBoth marketed for combination/​oily skin
Overall match 91/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Tan 7W.

Same or better

  • $12 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for normal skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy Tan 7W

Best price
$36SephoraSephora
$12 less (25%)

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.