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Born This Way Soft Matte Foundation Cocoa dupes and alternatives Too Faced

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

  • Matte0
  • Natural matte0
  • Natural0

Formulation

  • Liquid0
  • Stick0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF1Mineral0

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Only showing matches with light to medium coverage, without fragrance.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 9.3

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
CocoaChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Naked Sundays
Shade 9.3
Depth and undertone: Very deep · Neutral
Finish and coverage: Light-medium coverage
Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
51
Skin (Skin suitability)
84
Shade match
91out of 100
Colour
85
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
$10 less (21%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Cocoa (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Very close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW55

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW55

    • Very close colour
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Close colour
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Close colour
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Very close colour
    • Very deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Maple Syrup 8.2 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Maple Syrup 8.2 Golden

    • Very close colour
    • Very deep · Warm · golden undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 9.3, against Too Faced Born This Way Soft Matte Foundation in Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeCocoaClosest matchShade 9.3Score
Shade match55% of overall91
Colour85#70371b#673922Close colourColour difference 3.0 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.2
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finishnot comparableMatteNot listedNot comparedFinish not listed for one product
Coverage100MediumLight-mediumCloseLight-medium coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 9.3.

Same or better

  • $10 less
  • Same neutral undertone
  • Light-medium rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • Adds SPF 50

Different

  • Small colour difference on the swatch
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy Shade 9.3

Match price
$38Ulta BeautyUlta Beauty
$10 less (21%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.