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Born This Way Soft Matte Foundation Ganache dupes and alternatives Too Faced

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

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Fragrance-free1No drying alcohol0Vegan1Cruelty-free1Oil-free0With SPF2Mineral0

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Only showing matches made for combination skin, with full coverage, without talc.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: TIRTIR Mask Fit AI Filter Cushion 51N FUDGE

The equivalent shade and the most similar foundation overall.

The match
TIRTIR
51N FUDGE
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
85
Wear (Wear & performance)
58
Skin (Skin suitability)
84
Shade match
92out of 100
Colour
87
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$23 less (48%)

Your shade $48 at Sephora · product price; shade not separately priced

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $45Ulta BeautyUlta Beauty$3 less (6%)

    Matches: Same neutral undertoneSame matte finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    67
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: for extra deep neutral skin with a peach hue

    High confidence· Digital match

    View match
  2. Shade match 78
    $65SephoraSephoraCosts $17 more

    Matches: Same matte finishBoth claim 24-hour wearClaims transfer resistance

    Differences: Slightly cooler undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    76
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep shade with cool undertones 9

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Ganache (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Looks identical
    • Rich deep · Neutral undertone

    $12.99

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Close colour
    • Rich deep · Neutral undertone

    $38

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW58

    • Very close colour
    • Rich deep · Neutral · neutral golden undertone

    $30

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

TIRTIR Mask Fit AI Filter Cushion in 51N FUDGE, against Too Faced Born This Way Soft Matte Foundation in Ganache. Every attribute compared, with its share of the score.

ComparedYour shadeGanacheClosest match51N FUDGEScore
Shade match55% of overall92
Colour87#472005#4c2814Very close colourColour difference 2.8 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.7
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 51N FUDGE.

Same or better

  • $23 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 51N FUDGE

Match price
$25Ulta BeautyUlta Beauty
$23 less (48%)

Your shade $48 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.