Born This Way Soft Matte Foundation Hazelnut dupes and alternatives Too Faced
4.3 (3,608)·Very deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (neutral vs cool)· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
79
Wear & performance
74
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
$29Ulta Beauty(product price)$19 less (40%)4.6 (558)
Matches: Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural matte rather than matte finish· Full rather than medium coverage
Score details
Shade match
77
Finish & visual result
70
Wear & performance
78
Skin suitability
90
Close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
The closest shade to Too Faced Born This Way Soft Matte Foundation Hazelnut (Very deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
KimChi Chic Beauty A Really Good Foundation in 137D, against Too Faced Born This Way Soft Matte Foundation in Hazelnut. Every attribute compared, with its share of the score.
ComparedYour shadeHazelnutClosest match137DHow they compareScore
Shade match55% of overall91
Colour60%87#692e10#6c3718Very close colourColour difference 2.8 (0 is identical)
Overall match 84/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $1 more
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