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Born This Way Soft Matte Foundation Maple dupes and alternatives Too Faced

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte1
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol0Vegan1Cruelty-free1Oil-free0With SPF, applied. RemoveMineral0

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Only showing matches made for sensitive skin, with full coverage, with SPF.

  • 22 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Deep 61 Cool

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
MapleChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
bareMinerals
Deep 61 Cool
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
93
Wear (Wear & performance)
67
Skin (Skin suitability)
84
Shade match
81out of 100
Colour
86
Depth
91
Undertone
65
High confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
$3 less (6%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Maple (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Close colour
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Very close colour
    • Deep · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Very close colour
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Looks identical
    • Deep · Cool · pink undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Very close colour
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    59H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 59H rich honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 61 Cool, against Too Faced Born This Way Soft Matte Foundation in Maple. Every attribute compared, with its share of the score.

ComparedYour shadeMapleClosest matchDeep 61 CoolScore
Shade match55% of overall81
Colour86#844323#894c2fVery close colourColour difference 2.9 (0 is identical)
Depth91DeepDeepSameDepth difference: 4.2
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall67
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 81/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 61 Cool.

Same or better

  • $3 less
  • Very close colour
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim 24-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Runs slightly lighter
  • Slightly cooler undertone
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Contains alcohol

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedSPF 20
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Deep 61 Cool

Match price
$45Ulta BeautyUlta Beauty
$3 less (6%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.