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Born This Way Soft Matte Foundation Natural Beige dupes and alternatives Too Faced

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan1Cruelty-free1Oil-free0With SPF1Mineral0

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Only showing matches with full coverage, in liquid form, without talc or alcohol denat.

  • 9 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC45

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
Natural BeigeChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
MAC Cosmetics
NC45
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
79
Wear (Wear & performance)
88
Skin (Skin suitability)
67
Shade match
93out of 100
Colour
95
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$9 less (19%)

Your shade $48 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Natural Matte Longwear Foundation

    Lagos
    Shade match 92
    $55Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    67
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: MD3.5 - medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Natural Matte Longwear Foundation

    Seville
    Shade match 90
    $55Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    67
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: MD3.15 - medium-deep to deep with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Jane Iredale

    Beyond Matte Liquid Foundation

    M12
    Shade match 90
    $54Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: dark w/ peach/yellow undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Natural Beige (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Sand

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Sand

    • Slight colour difference
    • Medium · Warm · golden undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Looks identical
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Looks identical
    • Medium tan · Neutral undertone

    $34

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35

    • Very close colour
    • Medium tan · Warm · peach undertone

    $30

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25

    • Very close colour
    • Medium tan · Warm · golden undertone

    $39

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC45, against Too Faced Born This Way Soft Matte Foundation in Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shadeNatural BeigeClosest matchNC45Score
Shade match55% of overall93
Colour95#d0834e#ce8556Looks identicalColour difference 1.5 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.5
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall88
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC45.

Same or better

  • $9 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim 24-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • No skin-like finish claimed
  • Not marketed for combination skin

Ingredients (information only, not scored)

22 shared ingredients; weighted similarity 40%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high
View full match

Where to buy NC45

Best price
$39SephoraSephora
$9 less (19%)

Your shade $48 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.