Born This Way Soft Matte Foundation Natural Beige dupes and alternatives Too Faced
4.3 (3,608)·Medium tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
90
Finish & visual result
86
Wear & performance
49
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
The closest shade to Too Faced Born This Way Soft Matte Foundation Natural Beige (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 32 Medium Deep Neutral, against Too Faced Born This Way Soft Matte Foundation in Natural Beige. Every attribute compared, with its share of the score.
ComparedYour shadeNatural BeigeClosest shade match32 Medium Deep NeutralHow they compareScore
Shade match55% of overall95
Colour60%93#d0834e#d48857Very close colourColour difference 1.8 (0 is identical)
Overall match 87/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Foundation in 11 Warm, against Too Faced Born This Way Soft Matte Foundation in Natural Beige. Every attribute compared, with its share of the score.
ComparedYour shadeNatural BeigeClosest overall alternative11 WarmHow they compareScore
Shade match55% of overall91
Colour60%92#d0834e#cc8045Very close colourColour difference 1.9 (0 is identical)
Overall match 89/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $4 more
