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Born This Way Soft Matte Foundation Natural Beige dupes and alternatives Too Faced

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free9No drying alcohol5Vegan6Cruelty-free6Oil-free2With SPF1Mineral0

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10 of 32

Only showing matches with medium coverage, in liquid form.

  • 9 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 32 Medium Deep Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
Natural BeigeChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
Rare Beauty
32 Medium Deep Neutral
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
91
Wear (Wear & performance)
52
Skin (Skin suitability)
90
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$10 less (21%)

Your shade $48 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Golden (W-076)
    Shade match 92
    $58SephoraSephoraCosts $10 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No skin-like finish claimedDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: Dark, warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 190 G
    Shade match 94
    $49SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishDoes not claim colour stabilityNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    78
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  3. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    31 Medium Deep Neutral
    Shade match 91
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: neutral beige

    Medium confidence· Digital match

    View match
  4. #5 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    34 Medium Deep Warm
    Shade match 89
    $38SephoraSephora$10 less (21%)

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Olive rather than neutral undertoneDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim not settling into lines

    Retailer shade note: warm olive

    High confidence· Digital match

    View match
  5. #6 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 180 W
    Shade match 88
    $49SephoraSephoraCosts $1 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishDoes not claim colour stabilityNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  6. #7 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    21
    Shade match 90
    $40SephoraSephora$8 less (17%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  7. #8 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    23
    Shade match 90
    $40SephoraSephora$8 less (17%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  8. #9 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    36 Medium Deep Warm
    Shade match 86
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Olive rather than neutral undertoneDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim not settling into lines

    Retailer shade note: warm olive

    High confidence· Digital match

    View match
  9. #10 · Maybelline

    Fit Me Matte + Poreless Foundation

    Classic Tan 335
    Shade match 90
    $11.99Ulta BeautyUlta Beauty$36.01 less (75%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Natural Beige (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Sand

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Sand

    • Slight colour difference
    • Medium · Warm · golden undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Looks identical
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Looks identical
    • Medium tan · Neutral undertone

    $34

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35

    • Very close colour
    • Medium tan · Warm · peach undertone

    $30

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25

    • Very close colour
    • Medium tan · Warm · golden undertone

    $39

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 32 Medium Deep Neutral, against Too Faced Born This Way Soft Matte Foundation in Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shadeNatural BeigeClosest match32 Medium Deep NeutralScore
Shade match55% of overall95
Colour93#d0834e#d48857Very close colourColour difference 1.8 (0 is identical)
Depth96Medium tanMediumCloseDepth difference: 2.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall52
Longevity2024-hour wear8-hour wearDifferent8-hour wear claimed against 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 32 Medium Deep Neutral.

Same or better

  • $10 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 32 Medium Deep Neutral

Best price
$38SephoraSephora
$10 less (21%)

Your shade $48 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.