Born This Way Soft Matte Foundation Nude dupes and alternatives Too Faced
Medium light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
Finish
- Matte1
- Natural0
- Radiant0
- Luminous0
Formulation
- Liquid1
- Cream0
- Stick0
- Powder0
- Serum0
- Gel0
Skin type
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with medium coverage, in liquid form, without talc or alcohol denat.
- 12 matches have no formulation listed and are not shown.
- 5 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 28 Medium Cool
The equivalent shade and the most similar foundation overall.
NudeChange shade
- Overall match
- 89out of 100
- Shade (Shade match)
- 98
- Finish (Finish & visual result)
- 91
- Wear (Wear & performance)
- 52
- Skin (Skin suitability)
- 90
- Shade match
- 98out of 100
- Colour
- 97
- Depth
- 99
- Undertone
- 100
SephoraYour shade $48 at Sephora
Where to buy 28 Medium Cool
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Too Faced Born This Way Soft Matte Foundation Nude (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Nude
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Nude
- Nearest in this range
- Fair · Cool · rosy undertone
$36
Closest concealers
32 Tan Bronze
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze
- Close colour
- Medium · Cool undertone
$30
N8
L'Oréal Paris True Match Radiant Serum Concealer, shade N8
- Very close colour
- Medium · Neutral undertone
$16.99
040 Caramel
395 Walnut
Medium Golden
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden
- Looks identical
- Medium · Warm · golden undertone
$12
Medium Tan 2
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2
- Slight colour difference
- Medium · Neutral undertone
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool, against Too Faced Born This Way Soft Matte Foundation in Nude. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool.
Same or better
- $10 less
- Near-identical swatch colour
- Same cool undertone
- Same matte finish
- Same medium coverage
- Both claim a skin-like finish
- Claims a blurring effect
- Claims transfer resistance
- Both claim colour stability
- Both claim a lightweight feel
Different
- Does not claim not settling into lines
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Where to buy 28 Medium Cool
SephoraYour shade $48 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.