Born This Way Soft Matte Foundation Pearl dupes and alternatives Too Faced
4.3 (3,608)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.19$15.99Ulta Beauty$36.81 less (77%)4.1 (9,493)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
79
Wear & performance
58
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
$42Ulta Beauty(product price)$6 less (13%)4.4 (38)
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
64
Wear & performance
49
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
$41Ulta Beauty(product price)$7 less (15%)4.3 (1,733)
Matches: Very close colour· Same neutral undertone· Both claim a lightweight feel
Differences: Natural rather than matte finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
61
Wear & performance
63
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: light with a neutral undertone
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: fair to light - neutral, slightly warm
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
86
Wear & performance
48
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: very light with warm peach undertones
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Radiant rather than matte finish· Light rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
54
Wear & performance
63
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: fair-medium with neutral undertones
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Slightly warmer undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
76
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Matches: Same neutral undertone· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Natural rather than matte finish· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
82
Wear & performance
63
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Matches: Same neutral undertone· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Natural rather than matte finish· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
82
Wear & performance
63
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same medium coverage· Both claim 24-hour wear
Differences: Slightly cooler undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
68
Wear & performance
58
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with cool pink undertones
Matches: Near-identical swatch colour· Both claim not settling into lines· Both claim colour stability
Differences: Slightly warmer undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
88
Finish & visual result
61
Wear & performance
76
Skin suitability
60
Looks identical · Natural · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for normal skin
$42Ulta Beauty(product price)$6 less (13%)4.4 (38)
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
90
Finish & visual result
64
Wear & performance
49
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
The closest shade to Too Faced Born This Way Soft Matte Foundation Pearl (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Timeless Hydrating Foundation in 35N Medium Neutral, against Too Faced Born This Way Soft Matte Foundation in Pearl. Every attribute compared, with its share of the score.
ComparedYour shadePearlClosest shade match35N Medium NeutralHow they compareScore
Shade match55% of overall98
Colour60%97#f1b183#edb081Looks identicalColour difference 1.0 (0 is identical)
Overall match 81/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible Cushion Foundation in 250 Neutral, against Too Faced Born This Way Soft Matte Foundation in Pearl. Every attribute compared, with its share of the score.
ComparedYour shadePearlClosest overall alternative250 NeutralHow they compareScore
Shade match55% of overall95
Colour60%91#f1b183#e8b187Very close colourColour difference 2.1 (0 is identical)
Overall match 89/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$9 less (19%)
