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Born This Way Soft Matte Foundation Praline dupes and alternatives Too Faced

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol0Vegan0Cruelty-free0Oil-free1With SPF0Mineral0

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Only showing matches with medium coverage, with a radiant finish, without talc.

  • 1 match has no finish listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Medium Deep 27

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
PralineChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
Pat McGrath Labs
Medium Deep 27
Depth and undertone: Deep · Warm · golden
Finish and coverage: Radiant · Medium coverage
Overall match
74out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
48
Wear (Wear & performance)
51
Skin (Skin suitability)
60
Shade match
93out of 100
Colour
89
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $21 more

Your shade $48 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Praline (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Nearest in this range
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    147.5

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 147.5

    • Looks identical
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5W1

    • Close colour
    • Deep · Warm undertone

    $34

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Close colour
    • Deep tan · Warm undertone

    $36

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Slight colour difference
    • Deep · Warm · golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium Deep 27, against Too Faced Born This Way Soft Matte Foundation in Praline. Every attribute compared, with its share of the score.

ComparedYour shadePralineClosest matchMedium Deep 27Score
Shade match55% of overall93
Colour89#a55e2c#9c5d32Very close colourColour difference 2.4 (0 is identical)
Depth97Deep tanDeepCloseDepth difference: 2.0
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall48
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 74/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium Deep 27.

Same or better

  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for oily skin
  • Contains alcohol

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high
View full match

Where to buy Medium Deep 27

Best price
$69SephoraSephora
Costs $21 more

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.