Beautler.Your beauty butler

Born This Way Soft Matte Foundation Praline dupes and alternatives Too Faced

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with a matte finish, without talc.

  • 1 match has no finish listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Dior Forever Skin Wear Blurring Natural Matte Foundation 6.5W Warm

The equivalent shade: scored on colour, depth and undertone only.

The match
Dior
6.5W Warm
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Buildable coverage
Shade match
92out of 100
Colour
87
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $12 more

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 440N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Lancôme
440N
Depth and undertone: Deep tan · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
85
Wear (Wear & performance)
79
Skin (Skin suitability)
60
Best price
$53SephoraSephora
Costs $5 more

Your shade $48 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan To Dark Warm
    Shade match 91
    $16Ulta BeautyUlta Beauty$32 less (67%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW40
    Shade match 87
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourSame matte finishBoth claim 24-hour wear

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    88
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 40% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 83
    $60SephoraSephoraCosts $12 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Natural Matte Longwear Foundation

    ALEXANDRIA
    Shade match 81
    $55SephoraSephoraCosts $7 more

    Matches: Same matte finishClaims a blurring effectBoth claim 24-hour wear

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    67
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Praline (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Nearest in this range
    • Medium tan · Neutral undertone

    $36

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    147.5

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 147.5

    • Looks identical
    • Deep tan · Neutral undertone

    $12.99

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

  3. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Close colour
    • Deep · Warm undertone

    $16.99

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5W1

    • Close colour
    • Deep · Warm undertone

    $34

  5. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Close colour
    • Deep tan · Warm undertone

    $36

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Slight colour difference
    • Deep · Warm · golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Wear Blurring Natural Matte Foundation in 6.5W Warm, against Too Faced Born This Way Soft Matte Foundation in Praline. Every attribute compared, with its share of the score.

ComparedYour shadePralineClosest shade match6.5W WarmScore
Shade match55% of overall92
Colour87#a55e2c#a25f38Very close colourColour difference 2.8 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.1
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyDry, combination, oilyBoth marketed for combination/​oily skin
Overall match 83/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Wear Blurring Natural Matte Foundation in 6.5W Warm.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim 24-hour wear

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for normal skin
  • Fragrance is listed in the formula
  • Contains alcohol

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 440N, against Too Faced Born This Way Soft Matte Foundation in Praline. Every attribute compared, with its share of the score.

ComparedYour shadePralineClosest overall alternative440NScore
Shade match55% of overall91
Colour86#a55e2c#a86639Very close colourColour difference 2.9 (0 is identical)
Depth93Deep tanDeep tanSameDepth difference: 3.5
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall79
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 86/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 440N.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim colour stability
  • Not marketed for combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Dior Forever Skin Wear Blurring Natural Matte Foundation 6.5W Warm

Best price
$60SephoraSephora
Costs $12 more

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 440N

Best price
$53SephoraSephora
Costs $5 more

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.