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Born This Way Soft Matte Foundation Praline dupes and alternatives Too Faced

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan, applied. RemoveCruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, vegan, without talc.

  • 1 match has no skin type listed and is not shown.
  • 23 matches have no vegan claim listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Hourglass Ambient Soft Glow Foundation 13

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
PralineChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
Hourglass
13
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
78out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
64
Wear (Wear & performance)
58
Skin (Skin suitability)
84
Shade match
90out of 100
Colour
83
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $12 more

Your shade $48 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    5N1 Cinnamon
    Shade match 83
    $54SephoraSephoraCosts $6 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    64
    Wear & performance
    76
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N8 Neutral Medium Deep
    Shade match 84
    $13.99Ulta BeautyUlta Beauty(product price)$34.01 less (71%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Praline (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Nearest in this range
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    147.5

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 147.5

    • Looks identical
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5W1

    • Close colour
    • Deep · Warm undertone

    $34

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Close colour
    • Deep tan · Warm undertone

    $36

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Slight colour difference
    • Deep · Warm · golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Ambient Soft Glow Foundation in 13, against Too Faced Born This Way Soft Matte Foundation in Praline. Every attribute compared, with its share of the score.

ComparedYour shadePralineClosest match13Score
Shade match55% of overall90
Colour83#a55e2c#9d633aClose colourColour difference 3.2 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.4
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 78/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 13.

Same or better

  • Same warm undertone
  • Same medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 27%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 13

Best price
$60SephoraSephora
Costs $12 more

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.