Born This Way Soft Matte Foundation Sable dupes and alternatives Too Faced
4.3 (3,608)·Rich deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
$25Ulta Beauty(product price)$23 less (48%)4.2 (812)
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Slightly deeper· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
82
Finish & visual result
82
Wear & performance
63
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: rich deep with neutral undertones
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: D6 - very deep with neutral undertones
$34Ulta Beauty(product price)$14 less (29%)4.5 (9,894)
Matches: Same medium coverage· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
79
Finish & visual result
68
Wear & performance
66
Skin suitability
84
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability
Retailer shade note: rich brown skin w/neutral undertones
The closest shade to Too Faced Born This Way Soft Matte Foundation Sable (Rich deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Saie Glowy Super Skin Tint Foundation in 33, against Too Faced Born This Way Soft Matte Foundation in Sable. Every attribute compared, with its share of the score.
ComparedYour shadeSableClosest shade match33How they compareScore
Shade match55% of overall92
Colour60%88#642c12#5e2b18Very close colourColour difference 2.6 (0 is identical)
Overall match 82/100Shade match 92/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Walnut 8.5C, against Too Faced Born This Way Soft Matte Foundation in Sable. Every attribute compared, with its share of the score.
ComparedYour shadeSableClosest overall alternativeWalnut 8.5CHow they compareScore
Shade match55% of overall91
Colour60%86#642c12#622816Very close colourColour difference 2.9 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%—not comparableMatteNot listedNot comparedFinish not listed for one product
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyDry, combination, oilyBoth marketed for combination/oily skin
Overall match 87/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$23 less (48%)
