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Born This Way Soft Matte Foundation Sable dupes and alternatives Too Faced

Rich deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

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Only showing matches with light coverage, in liquid form, without silicones.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Kryolan Professional Makeup Natural Fluid Foundation NN 10

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
SableChange shade
Depth and undertone: Rich deep · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Kryolan Professional Makeup
NN 10
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Light coverage
Overall match
80out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
75
Wear (Wear & performance)
51
Skin (Skin suitability)
84
Shade match
90out of 100
Colour
97
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$51.50Ulta BeautyUlta Beauty
Costs $3.50 more

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    6C1 Rich Cocoa
    Shade match 85
    $33$55SephoraSephora$15 less (31%)

    Matches: Same cool undertoneBoth claim not settling into linesBoth claim colour stability

    Differences: Slightly lighterRadiant rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    43
    Wear & performance
    59
    Skin suitability
    67

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: very deep with cool, subtle red undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Sable (Rich deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Slight colour difference
    • Rich deep · Cool · rosy undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Cool undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Slight colour difference
    • Rich deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kryolan Professional Makeup Natural Fluid Foundation in NN 10, against Too Faced Born This Way Soft Matte Foundation in Sable. Every attribute compared, with its share of the score.

ComparedYour shadeSableClosest matchNN 10Score
Shade match55% of overall90
Colour97#642c12#652e12Looks identicalColour difference 0.9 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.9
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 80/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NN 10.

Same or better

  • Near-identical swatch colour
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy NN 10

Match price
$51.50Ulta BeautyUlta Beauty
Costs $3.50 more

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.