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Born This Way Soft Matte Foundation Sable dupes and alternatives Too Faced

Rich deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches with light coverage, in balm form.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Very Deep

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
SableChange shade
Depth and undertone: Rich deep · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
L'Oréal Paris
Very Deep
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Radiant · Light coverage
Overall match
72out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
43
Wear (Wear & performance)
66
Skin (Skin suitability)
84
Shade match
86out of 100
Colour
83
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
$30.01 less (63%)

Your shade $48 at Sephora · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Sable (Rich deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Slight colour difference
    • Rich deep · Cool · rosy undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Cool undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Slight colour difference
    • Rich deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Very Deep, against Too Faced Born This Way Soft Matte Foundation in Sable. Every attribute compared, with its share of the score.

ComparedYour shadeSableClosest matchVery DeepScore
Shade match55% of overall86
Colour83#642c12#64311fClose colourColour difference 3.2 (0 is identical)
Depth97Rich deepVery deepCloseDepth difference: 1.8
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone85Cool · rosyNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared66
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 72/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Very Deep.

Same or better

  • $30.01 less
  • Similar undertone (neutral vs cool)
  • Light rather than medium coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim colour stability
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none
View full match

Where to buy Very Deep

Match price
$17.99Ulta BeautyUlta Beauty
$30.01 less (63%)

Your shade $48 at Sephora · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.