Born This Way Soft Matte Foundation Sable dupes and alternatives Too Faced
4.3 (3,608)·Rich deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$16Ulta Beauty(product price)$32 less (67%)4.0 (94)
Matches: Same matte finish· Same medium coverage· Both claim a skin-like finish
Differences: Slightly deeper· Slightly warmer undertone· No long-wear claim
Score details
Shade match
68
Finish & visual result
91
Wear & performance
51
Skin suitability
84
Close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
The closest shade to Too Faced Born This Way Soft Matte Foundation Sable (Rich deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ulta Beauty Collection Complexion Crush Foundation in Deep Neutral, against Too Faced Born This Way Soft Matte Foundation in Sable. Every attribute compared, with its share of the score.
ComparedYour shadeSableClosest shade matchDeep NeutralHow they compareScore
Shade match55% of overall79
Colour60%84#642c12#6f361bClose colourColour difference 3.2 (0 is identical)
Overall match 78/100Shade match 79/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 46 Deep Neutral, against Too Faced Born This Way Soft Matte Foundation in Sable. Every attribute compared, with its share of the score.
ComparedYour shadeSableClosest overall alternative46 Deep NeutralHow they compareScore
Shade match55% of overall79
Colour60%82#642c12#713415Close colourColour difference 3.3 (0 is identical)
Overall match 78/100Shade match 79/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$32 less (67%)
