Born This Way Soft Matte Foundation Seashell dupes and alternatives Too Faced
4.3 (3,608)·Light medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Both claim a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
82
Wear & performance
63
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Matches: Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
79
Finish & visual result
82
Wear & performance
63
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
$15.99Ulta Beauty(product price)$32.01 less (67%)4.5 (1,466)
Matches: Very close colour· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
84
Finish & visual result
50
Wear & performance
66
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: light with neutral undertones
$15.99Ulta Beauty(product price)$32.01 less (67%)4.5 (1,466)
Matches: Very close colour· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
84
Finish & visual result
50
Wear & performance
66
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: light with neutral undertones
The closest shade to Too Faced Born This Way Soft Matte Foundation Seashell (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 115, against Too Faced Born This Way Soft Matte Foundation in Seashell. Every attribute compared, with its share of the score.
ComparedYour shadeSeashellClosest shade match115How they compareScore
Shade match55% of overall97
Colour60%95#edab88#e6aa88Looks identicalColour difference 1.5 (0 is identical)
Overall match 80/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kryolan Professional Makeup Digital Complexion Fluid Foundation in P 06, against Too Faced Born This Way Soft Matte Foundation in Seashell. Every attribute compared, with its share of the score.
ComparedYour shadeSeashellClosest overall alternativeP 06How they compareScore
Shade match55% of overall87
Colour60%91#edab88#e5ad8cVery close colourColour difference 2.2 (0 is identical)
Overall match 81/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Target$18 less (38%)
View at Sephora
