Born This Way Soft Matte Foundation Seashell dupes and alternatives Too Faced
Light medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Light0
- Medium1
- Full0
- Buildable2
Finish
- Matte0
- Natural0
- Radiant0
Skin type
- Dry0
- Normal0
- Combination0
- Oily0
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance0
- Alcohol denat.0
- Silicones0
- Coconut oil0
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0 of 30 matches
Only showing matches with full coverage, in serum form, without talc.
- 7 matches have no formulation listed and are not shown.
- 2 matches have no ingredient list listed and are not shown.
None of the 30 matches fit these filters. Clear the filters to see them all.
Looking for a concealer in your shade?
The closest shade to Too Faced Born This Way Soft Matte Foundation Seashell (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Light Beige
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige
- Close colour
- Light medium · Neutral undertone
$36
View at SephoraClosest concealers
2C1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C1
- Very close colour
- Medium light · Cool undertone
$34
25.5 Medium Bronze
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze
- Close colour
- Light · Cool undertone
$30
Sand Beige
CoverGirl TruBlend Undercover Concealer, shade Sand Beige
- Looks identical
- Light medium · Neutral undertone
$12.99
035 Deep
4.75
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4.75
- Close colour
- Light medium · Cool · pink undertone
$42
370 Biscuit
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit
- Very close colour
- Light medium
$15.99
View at Ulta Beauty
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.