Born This Way Soft Matte Foundation Seashell dupes and alternatives Too Faced
Light medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Finish
- Matte0
- Natural1
- Radiant0
Formulation
- Liquid1
- Stick0
- Powder0
- Serum0
Skin type
- Dry1
- Normal0
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with light coverage, with SPF.
- 24 matches have no SPF listed and are not shown.
Closest shade matchClosest overall alternative: Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Light Cool 3
The equivalent shade and the most similar foundation overall.
SeashellChange shade
- Overall match
- 83out of 100
- Shade (Shade match)
- 97
- Finish (Finish & visual result)
- 61
- Wear (Wear & performance)
- 76
- Skin (Skin suitability)
- 60
- Shade match
- 97out of 100
- Colour
- 96
- Depth
- 98
- Undertone
- 100
Ulta BeautyYour shade $48 at Sephora · product price; shade not separately priced
Where to buy Light Cool 3
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Too Faced Born This Way Soft Matte Foundation Seashell (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Light Beige
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige
- Close colour
- Light medium · Neutral undertone
$36
View at SephoraClosest concealers
2C1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C1
- Very close colour
- Medium light · Cool undertone
$34
25.5 Medium Bronze
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze
- Close colour
- Light · Cool undertone
$30
Sand Beige
CoverGirl TruBlend Undercover Concealer, shade Sand Beige
- Looks identical
- Light medium · Neutral undertone
$12.99
035 Deep
4.75
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4.75
- Close colour
- Light medium · Cool · pink undertone
$42
370 Biscuit
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit
- Very close colour
- Light medium
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Cool 3, against Too Faced Born This Way Soft Matte Foundation in Seashell. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Cool 3.
Same or better
- Near-identical swatch colour
- Same cool undertone
- Light rather than medium coverage
- Both claim not settling into lines
- Both claim colour stability
- Both claim a lightweight feel
- Adds SPF 45
Different
- Natural finish instead of matte
- No skin-like finish claimed
- Not marketed for normal skin
Ingredients (information only, not scored)
17 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.
Where to buy Light Cool 3
Ulta BeautyYour shade $48 at Sephora · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.