Born This Way Soft Matte Foundation Snow dupes and alternatives Too Faced
4.3 (3,608)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly cooler undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
90
Finish & visual result
75
Wear & performance
51
Skin suitability
84
Looks identical · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same neutral undertone· Both claim not settling into lines
Differences: Natural rather than matte finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
97
Finish & visual result
50
Wear & performance
55
Skin suitability
50
Looks identical · Natural finish
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
The closest shade to Too Faced Born This Way Soft Matte Foundation Snow (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 6N Aspen, against Too Faced Born This Way Soft Matte Foundation in Snow. Every attribute compared, with its share of the score.
ComparedYour shadeSnowClosest shade match6N AspenHow they compareScore
Shade match55% of overall98
Colour60%98#efbfa1#eebd9dLooks identicalColour difference 0.8 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.9
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared49
Longevity30%3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, combination, sensitiveBoth marketed for normal/combination skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 14 Fair Neutral, against Too Faced Born This Way Soft Matte Foundation in Snow. Every attribute compared, with its share of the score.
ComparedYour shadeSnowClosest overall alternative14 Fair NeutralHow they compareScore
Shade match55% of overall96
Colour60%95#efbfa1#f0c4a7Looks identicalColour difference 1.5 (0 is identical)
Depth15%97LightFairCloseDepth difference: 2.1
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$8.50 less (18%)
