Born This Way Soft Matte Foundation Snow dupes and alternatives Too Faced
4.3 (3,608)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim not settling into lines· Both claim colour stability
Differences: Slightly cooler undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
90
Finish & visual result
61
Wear & performance
76
Skin suitability
60
Looks identical · Natural · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for normal skin
Matches: Near-identical swatch colour· Both claim not settling into lines· Both claim colour stability
Differences: Slightly cooler undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
89
Finish & visual result
61
Wear & performance
76
Skin suitability
60
Looks identical · Natural · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for normal skin
The closest shade to Too Faced Born This Way Soft Matte Foundation Snow (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Kryolan Professional Makeup Natural Fluid Foundation in NP 6, against Too Faced Born This Way Soft Matte Foundation in Snow. Every attribute compared, with its share of the score.
ComparedYour shadeSnowClosest matchNP 6How they compareScore
Shade match55% of overall90
Colour60%98#efbfa1#eebd9fLooks identicalColour difference 0.5 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.9
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 80/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $1 more
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