Born This Way Soft Matte Foundation Spiced Rum dupes and alternatives Too Faced
4.3 (3,608)·Very deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$14Ulta Beauty(product price)$34 less (71%)3.5 (10)
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
79
Wear & performance
63
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: dark or deep skin tones with red undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim a lightweight feel
Score details
Shade match
89
Finish & visual result
82
Wear & performance
70
Skin suitability
30
Looks identical · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/oily skin
Retailer shade note: deep with neutral to golden undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim a lightweight feel
Score details
Shade match
87
Finish & visual result
82
Wear & performance
70
Skin suitability
30
Looks identical · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/oily skin
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Slightly lighter· Neutral rather than cool undertone· Light rather than medium coverage
Score details
Shade match
82
Finish & visual result
93
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
$25Ulta Beauty(product price)$23 less (48%)4.2 (812)
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
82
Wear & performance
63
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
88
Finish & visual result
70
Wear & performance
70
Skin suitability
50
Very close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim a lightweight feel
Matches: Similar undertone (neutral vs cool)· Same medium coverage· Both claim a skin-like finish
Differences: Slightly lighter· Natural rather than matte finish· No long-wear claim
Score details
Shade match
85
Finish & visual result
76
Wear & performance
51
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Differences: Slightly lighter· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
40
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with red undertones
Matches: Near-identical swatch colour· Claims a blurring effect· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
58
Wear & performance
70
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
The closest shade to Too Faced Born This Way Soft Matte Foundation Spiced Rum (Very deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 6C1 Rich Cocoa, against Too Faced Born This Way Soft Matte Foundation in Spiced Rum. Every attribute compared, with its share of the score.
ComparedYour shadeSpiced RumClosest shade match6C1 Rich CocoaHow they compareScore
Shade match55% of overall97
Colour60%95#713718#733519Looks identicalColour difference 1.5 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared43
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared59
Longevity30%2024-hour wear8-hour wearDifferent8-hour wear claimed against 24-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyNormal, combinationBoth marketed for normal/combination skin
Overall match 76/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 45 Deep Cool, against Too Faced Born This Way Soft Matte Foundation in Spiced Rum. Every attribute compared, with its share of the score.
ComparedYour shadeSpiced RumClosest overall alternative45 Deep CoolHow they compareScore
Shade match55% of overall95
Colour60%92#713718#723c1aVery close colourColour difference 2.0 (0 is identical)
Overall match 87/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$32 less (67%)
