Born This Way Soft Matte Foundation Spiced Rum dupes and alternatives Too Faced
4.3 (3,608)·Very deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$14Ulta Beauty(product price)$34 less (71%)3.5 (10)
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
79
Wear & performance
63
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: dark or deep skin tones with red undertones
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Slightly lighter· Neutral rather than cool undertone· Light rather than medium coverage
Score details
Shade match
82
Finish & visual result
93
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Differences: Slightly lighter· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
40
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with red undertones
The closest shade to Too Faced Born This Way Soft Matte Foundation Spiced Rum (Very deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 45 Deep Cool, against Too Faced Born This Way Soft Matte Foundation in Spiced Rum. Every attribute compared, with its share of the score.
ComparedYour shadeSpiced RumClosest match45 Deep CoolHow they compareScore
Shade match55% of overall95
Colour60%92#713718#723c1aVery close colourColour difference 2.0 (0 is identical)
Overall match 87/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$32 less (67%)
