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Born This Way Soft Matte Foundation Swan dupes and alternatives Too Faced

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free1With SPF0Mineral0

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Only showing matches with full coverage, with a natural finish, in liquid form.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Clinique Beyond Perfecting Foundation + Concealer CN 32 Buttermilk

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
SwanChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
Clinique
CN 32 Buttermilk
Depth and undertone: Fair · Neutral · neutral pink
Finish and coverage: Natural · Full coverage
Overall match
82out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
61
Wear (Wear & performance)
85
Skin (Skin suitability)
60
Shade match
93out of 100
Colour
94
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
$7 less (15%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Swan (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Porcelain

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    2 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 2 Fair

    • Looks identical
    • Fair · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Beige

    • Very close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Dior Forever Skin Correct Full-Coverage Concealer

    1N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1N Neutral

    • Very close colour
    • Fair · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Very close colour
    • Light · Neutral undertone

    $39

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0N1

    • Very close colour
    • Very fair · Neutral undertone

    $34

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N06

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N06

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Clinique Beyond Perfecting Foundation + Concealer in CN 32 Buttermilk, against Too Faced Born This Way Soft Matte Foundation in Swan. Every attribute compared, with its share of the score.

ComparedYour shadeSwanClosest matchCN 32 ButtermilkScore
Shade match55% of overall93
Colour94#f7c8a6#f2c9a9Very close colourColour difference 1.6 (0 is identical)
Depth100FairFairSameDepth difference: 0.3
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone85NeutralNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared85
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 82/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Beyond Perfecting Foundation + Concealer in CN 32 Buttermilk.

Same or better

  • $7 less
  • Very close colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Both claim 24-hour wear
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy CN 32 Buttermilk

Match price
$41Ulta BeautyUlta Beauty
$7 less (15%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.