Born This Way Soft Matte Foundation Truffle dupes and alternatives Too Faced
4.3 (3,608)·Rich deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
93
Wear & performance
67
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for extra deep neutral skin with a peach hue
$25Ulta Beauty(product price)$23 less (48%)4.2 (812)
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
82
Wear & performance
63
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: rich deep with neutral undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Does not claim a lightweight feel
Score details
Shade match
88
Finish & visual result
82
Wear & performance
70
Skin suitability
30
Looks identical · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/oily skin
Retailer shade note: deepest with neutral undertones
$42Ulta Beauty(product price)$6 less (13%)4.3 (212)
Matches: Same warm undertone· Same matte finish· Both claim a skin-like finish
Differences: Slightly lighter· Full rather than medium coverage· No long-wear claim
Score details
Shade match
85
Finish & visual result
85
Wear & performance
51
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
$14.99Ulta Beauty(product price)$33.01 less (69%)4.3 (32,897)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
73
Wear & performance
67
Skin suitability
67
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin
Matches: Same medium coverage· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
76
Finish & visual result
100
Wear & performance
63
Skin suitability
60
Close colour · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Radiant rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
85
Finish & visual result
60
Wear & performance
74
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: deeper with neutral undertones
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deeper skin with golden neutral undertones
Matches: Same warm undertone· Same medium coverage· Claims transfer resistance
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
68
Wear & performance
49
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Very close colour· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
86
Finish & visual result
61
Wear & performance
51
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Same medium coverage· Claims a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for very deep skin with neutral undertones
Matches: Same medium coverage· Claims a blurring effect· Claims transfer resistance
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
64
Wear & performance
58
Skin suitability
84
Close colour · Natural · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: very deep with neutral undertones
The closest shade to Too Faced Born This Way Soft Matte Foundation Truffle (Rich deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Ulta Beauty Collection Complexion Crush Foundation in Deep Warm, against Too Faced Born This Way Soft Matte Foundation in Truffle. Every attribute compared, with its share of the score.
ComparedYour shadeTruffleClosest matchDeep WarmHow they compareScore
Shade match55% of overall97
Colour60%95#55270e#56240dVery close colourColour difference 1.5 (0 is identical)
Overall match 88/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $10 more
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