Born This Way Soft Matte Foundation Truffle dupes and alternatives Too Faced
4.3 (3,608)·Rich deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$25Ulta Beauty(product price)$23 less (48%)4.2 (812)
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
82
Wear & performance
63
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: rich deep with neutral undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Does not claim a lightweight feel
Score details
Shade match
88
Finish & visual result
82
Wear & performance
70
Skin suitability
30
Looks identical · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/oily skin
Retailer shade note: deepest with neutral undertones
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
64
Wear & performance
63
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deeper skin with golden neutral undertones
Matches: Same warm undertone· Same medium coverage· Claims transfer resistance
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
68
Wear & performance
49
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Same medium coverage· Claims a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for very deep skin with neutral undertones
Matches: Same medium coverage· Claims a blurring effect· Claims transfer resistance
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
64
Wear & performance
58
Skin suitability
84
Close colour · Natural · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: very deep with neutral undertones
The closest shade to Too Faced Born This Way Soft Matte Foundation Truffle (Rich deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Ulta Beauty Collection Complexion Crush Foundation in Deep Warm, against Too Faced Born This Way Soft Matte Foundation in Truffle. Every attribute compared, with its share of the score.
ComparedYour shadeTruffleClosest matchDeep WarmHow they compareScore
Shade match55% of overall97
Colour60%95#55270e#56240dVery close colourColour difference 1.5 (0 is identical)
Overall match 88/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.