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Born This Way Soft Matte Foundation Truffle dupes and alternatives Too Faced

Rich deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for sensitive skin, with medium coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Deep Warm

The equivalent shade and the most similar foundation overall.

The match
Ulta Beauty Collection
Deep Warm
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Medium coverage
Overall match
88out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
51
Skin (Skin suitability)
84
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$32 less (67%)

Your shade $48 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    47 Deep Neutral
    Shade match 89
    $38SephoraSephora$10 less (21%)

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines

    Retailer shade note: true neutral

    High confidence· Digital match

    View match
  2. Shade match 95
    $52SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    High confidence· Digital match

    View match
  3. #4 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Deep Amber
    Shade match 84
    $14.97WalmartWalmart$33.03 less (69%)

    Matches: Similar undertone (neutral vs warm)Same medium coverageBoth claim not settling into lines

    Differences: Natural rather than matte finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    68
    Wear & performance
    66
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for normal/combination/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #5 · Hourglass

    Ambient Soft Glow Foundation

    16.5
    Shade match 80
    $60SephoraSephoraCosts $12 more

    Matches: Same medium coverageClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: very deep with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Truffle (Rich deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Toffee

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Toffee

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW58

    • Looks identical
    • Rich deep · Neutral · neutral golden undertone

    $30

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Very close colour
    • Rich deep · Warm undertone

    $30

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Looks identical
    • Rich deep

    $15.99

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Maple Syrup 8.2 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Maple Syrup 8.2 Golden

    • Close colour
    • Very deep · Warm · golden undertone

    $31

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Close colour
    • Rich deep · Neutral undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ulta Beauty Collection Complexion Crush Foundation in Deep Warm, against Too Faced Born This Way Soft Matte Foundation in Truffle. Every attribute compared, with its share of the score.

ComparedYour shadeTruffleClosest matchDeep WarmScore
Shade match55% of overall97
Colour95#55270e#56240dVery close colourColour difference 1.5 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.7
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Deep Warm.

Same or better

  • $32 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Deep Warm

Match price
$16Ulta BeautyUlta Beauty
$32 less (67%)

Your shade $48 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.