Born This Way Soft Matte Foundation Vanilla dupes and alternatives Too Faced
4.3 (3,608)·Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$17.99Ulta Beauty(product price)$30.01 less (63%)4.2 (5,328)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim 24-hour wear
Differences: Slightly warmer undertone· Radiant rather than matte finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
57
Wear & performance
74
Skin suitability
84
Looks identical · Radiant · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Claims transfer resistance· Both claim colour stability
Differences: Natural rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
61
Wear & performance
64
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Same matte finish· Claims a blurring effect· Adds SPF 15
Differences: Slightly lighter· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
74
Finish & visual result
73
Wear & performance
51
Skin suitability
84
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Same matte finish· Claims a blurring effect· Adds SPF 15
Differences: Slightly deeper· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
68
Finish & visual result
73
Wear & performance
51
Skin suitability
84
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
The closest shade to Too Faced Born This Way Soft Matte Foundation Vanilla (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Chanel N°1 DE CHANEL Revitalizing Foundation in BR102, against Too Faced Born This Way Soft Matte Foundation in Vanilla. Every attribute compared, with its share of the score.
ComparedYour shadeVanillaClosest shade matchBR102How they compareScore
Shade match55% of overall93
Colour60%95#e4a875#e9aa79Looks identicalColour difference 1.4 (0 is identical)
Overall match 72/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Super Stay Lumi-Matte Foundation in 332, against Too Faced Born This Way Soft Matte Foundation in Vanilla. Every attribute compared, with its share of the score.
ComparedYour shadeVanillaClosest overall alternative332How they compareScore
Shade match55% of overall88
Colour60%95#e4a875#e0a46eLooks identicalColour difference 1.4 (0 is identical)
Overall match 81/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$30.01 less (63%)
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