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Born This Way Soft Matte Foundation Vanilla dupes and alternatives Too Faced

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Serum0
  • Balm0
  • Gel0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF, applied. RemoveMineral0

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Only showing matches with medium coverage, with SPF, without talc.

  • 25 matches have no SPF listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Maybelline Instant Age Rewind Eraser Treatment Foundation 310

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
VanillaChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Medium coverage
The match
Maybelline
310
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
77out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
64
Wear (Wear & performance)
66
Skin (Skin suitability)
0
Shade match
93out of 100
Colour
95
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$12.98WalmartWalmart
$35.02 less (73%)

Your shade $48 at Sephora

WalmartView at Walmart

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Vanilla (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Slight colour difference
    • Fair · Warm · golden undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Very close colour
    • Medium light

    $15.99

    Ulta BeautyView at Ulta Beauty
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Very close colour
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    2

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 2

    • Close colour
    • Light medium · Neutral undertone

    $42

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Close colour
    • Light medium · Warm · golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Instant Age Rewind Eraser Treatment Foundation in 310, against Too Faced Born This Way Soft Matte Foundation in Vanilla. Every attribute compared, with its share of the score.

ComparedYour shadeVanillaClosest match310Score
Shade match55% of overall93
Colour95#e4a875#e7a76eLooks identicalColour difference 1.4 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.0
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared66
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 77/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Treatment Foundation in 310.

Same or better

  • $35.02 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim colour stability
  • Not marketed for normal/combination/oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 310

Best price
$12.98WalmartWalmart
$35.02 less (73%)

Your shade $48 at Sephora

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.