Born This Way Soft Matte Foundation Vanilla dupes and alternatives Too Faced
4.3 (3,608)·Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39Ulta Beauty(product price)$9 less (19%)4.3 (1,754)
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
79
Wear & performance
51
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
$39Ulta Beauty(product price)$9 less (19%)4.3 (1,754)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
79
Wear & performance
51
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: fair to light - neutral, slightly warm
$13.99Ulta Beauty(product price)$34.01 less (71%)4.3 (33,167)
Matches: Near-identical swatch colour· Same medium coverage· Both claim a skin-like finish
Differences: Slightly warmer undertone· Natural rather than matte finish· No long-wear claim
Score details
Shade match
89
Finish & visual result
82
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$24Ulta Beauty(product price)$24 less (50%)3.9 (396)
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
50
Wear & performance
51
Skin suitability
84
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Differences: Slightly deeper· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
68
Wear & performance
40
Skin suitability
90
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
The closest shade to Too Faced Born This Way Soft Matte Foundation Vanilla (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 23 Medium Neutral, against Too Faced Born This Way Soft Matte Foundation in Vanilla. Every attribute compared, with its share of the score.
ComparedYour shadeVanillaClosest match23 Medium NeutralHow they compareScore
Shade match55% of overall96
Colour60%94#e4a875#e5a36eVery close colourColour difference 1.7 (0 is identical)
Overall match 88/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$10 less (21%)
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