Born This Way Soft Matte Foundation Warm Beige dupes and alternatives Too Faced
4.3 (3,608)·Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with full coverage, in liquid form, without talc.
8 matches have no formulation listed and are not shown.
1 match has no ingredient list listed and is not shown.
Closest shade matchClosest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium Deep 46 Neutral
The equivalent shade and the most similar foundation overall.
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Olive rather than neutral undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
73
Wear & performance
67
Skin suitability
100
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: MD5.25 - Medium-deep to deep with neutral undertones, and an olive tone
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Slightly warmer undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
85
Wear & performance
79
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Golden Undertones
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Olive rather than neutral undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
73
Wear & performance
67
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: MD4 - Medium-deep to deep with warm undertones, and an olive tone
$41Ulta Beauty(product price)$7 less (15%)3.9 (7,312)
Matches: Very close colour· Same neutral undertone· Both claim 24-hour wear
Differences: Natural rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
61
Wear & performance
85
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Matches: Very close colour· Same neutral undertone· Claims transfer resistance
Differences: Natural rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
61
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones
The closest shade to Too Faced Born This Way Soft Matte Foundation Warm Beige (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium Deep 46 Neutral, against Too Faced Born This Way Soft Matte Foundation in Warm Beige. Every attribute compared, with its share of the score.
ComparedYour shadeWarm BeigeClosest matchMedium Deep 46 NeutralHow they compareScore
Shade match55% of overall94
Colour60%91#bc743e#b47545Very close colourColour difference 2.1 (0 is identical)
Depth15%98TanTanSameDepth difference: 1.0
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Overall match 89/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $7 more
