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Born This Way Soft Matte Foundation Warm Beige dupes and alternatives Too Faced

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form, without talc.

  • 8 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Warm Beige

The equivalent shade: scored on colour, depth and undertone only.

The match
Too Faced
Warm Beige
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
93out of 100
Colour
88
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $1 more

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 29

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Urban Decay
29
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
84out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
79
Wear (Wear & performance)
58
Skin (Skin suitability)
100
Best price
$40SephoraSephora
$8 less (17%)

Your shade $48 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    38 Medium Deep Neutral
    Shade match 88
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Light Reflecting Foundation

    Perth
    Shade match 90
    $55SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Olive rather than neutral undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: M5.25 - medium-deep to deep with neutral undertones, and an olive tone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Warm Beige (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Nearest in this range
    • Medium light · Neutral undertone

    $36

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC45

    • Looks identical
    • Tan · Neutral undertone

    $30

  2. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Very close colour
    • Tan · Olive · warm olive undertone

    $39

  4. NARS Soft Matte Complete Concealer

    Truffle

    NARS Soft Matte Complete Concealer, shade Truffle

    • Very close colour
    • Tan · Warm · peach undertone

    $36

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Slight colour difference
    • Deep tan · Neutral undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Warm Beige, against Too Faced Born This Way Soft Matte Foundation in Warm Beige. Every attribute compared, with its share of the score.

ComparedYour shadeWarm BeigeClosest shade matchWarm BeigeScore
Shade match55% of overall93
Colour88#bc743e#bb7549Very close colourColour difference 2.5 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type30Normal, combination, oilyNormal, dryBoth marketed for normal skin
Overall match 84/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Warm Beige.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim colour stability

Different

  • Natural finish instead of matte
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Urban Decay Face Bond Self Setting Waterproof Foundation in 29, against Too Faced Born This Way Soft Matte Foundation in Warm Beige. Every attribute compared, with its share of the score.

ComparedYour shadeWarm BeigeClosest overall alternative29Score
Shade match55% of overall91
Colour86#bc743e#be784cVery close colourColour difference 2.8 (0 is identical)
Depth97TanTanSameDepth difference: 1.9
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 29.

Same or better

  • $8 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Warm Beige

Best price
$49SephoraSephora
Costs $1 more

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative

Urban Decay Face Bond Self Setting Waterproof Foundation 29

Best price
$40SephoraSephora
$8 less (17%)

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.