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Born This Way Super Coverage Multi-Use Concealer Almond dupes and alternatives Too Faced

Very fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with a radiant finish, without talc.

Closest shade match: Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 100

The equivalent shade: scored on colour, depth and undertone only.

The match
Maybelline
100
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant finish
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12.99Ulta BeautyUlta Beauty
$23.01 less (64%)

Your shade $36 at Sephora

Closest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 110N

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Rare Beauty
110N
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
84out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
61
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Best price
$24SephoraSephora
$12 less (33%)

Your shade $36 at Sephora

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Almond (Very fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Swan

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Swan

    • Close colour
    • Fair · Neutral undertone

    $49

Closest foundations

  1. Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    2W

    Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20, shade 2W

    • Looks identical
    • Very fair · Warm undertone

    $55

  2. Milani Conceal + Perfect 2-in-1 Foundation

    Light Natural

    Milani Conceal + Perfect 2-in-1 Foundation, shade Light Natural

    • Looks identical
    • Very fair · Warm undertone

    $12.99

  3. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Fennel 2W

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Fennel 2W

    • Looks identical
    • Very fair · Warm undertone

    $36

  4. Sephora Collection Best Skin Ever Liquid Foundation

    08Y

    Sephora Collection Best Skin Ever Liquid Foundation, shade 08Y

    • Looks identical
    • Very fair · Warm · yellow undertone

    $24

  5. IT Cosmetics CC+ Cream Illumination SPF 50+

    Light

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Light

    • Looks identical
    • Very fair · Warm undertone

    $39

  6. Dior Forever Skin Glow Foundation

    1W Warm

    Dior Forever Skin Glow Foundation, shade 1W Warm

    • Looks identical
    • Very fair · Warm undertone

    $60

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 100, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Almond. Every attribute compared, with its share of the score.

ComparedYour shadeAlmondClosest shade match100Score
Shade match55% of overall98
Colour97#fbd8bb#f9d7b8Looks identicalColour difference 1.0 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.7
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 1 of 4 compared56
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 77/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 100.

Same or better

  • $23.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Both claim not settling into lines

Different

  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for normal/dry/combination skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Rare Beauty Liquid Touch Brightening Concealer in 110N, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Almond. Every attribute compared, with its share of the score.

ComparedYour shadeAlmondClosest overall alternative110NScore
Shade match55% of overall89
Colour89#fbd8bb#f4d5bfVery close colourColour difference 2.5 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.8
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationOily, dry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 110N.

Same or better

  • $12 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 100

Best price
$12.99Ulta BeautyUlta Beauty
$23.01 less (64%)

Your shade $36 at Sephora

Closest overall alternative

Rare Beauty Liquid Touch Brightening Concealer 110N

Best price
$24SephoraSephora
$12 less (33%)

Your shade $36 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.