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Born This Way Super Coverage Multi-Use Concealer Butterscotch dupes and alternatives Too Faced

Tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free6No drying alcohol6Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches in liquid form, without silicones or alcohol denat.

  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.0 Rich Amber

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
ButterscotchChange shade
Depth and undertone: Tan · Warm · golden
Finish and coverage: Natural · Full coverage
The match
IT Cosmetics
35.0 Rich Amber
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
89out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
85out of 100
Colour
79
Depth
87
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey
    Shade match 84
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Same warm undertoneSame natural finishSame full coverage

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich
    Shade match 81
    $30SephoraSephora$6 less (17%)

    Matches: Same warm undertoneSame natural finishSame full coverage

    Differences: Slightly lighterDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep
    Shade match 59
    $30SephoraSephora$6 less (17%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSlightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    21W
    Shade match 40
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Described as deep tan, yours as rich deepBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as deep tan, yours as rich deep · Buildable rather than full coverage

    Retailer shade note: deep tan with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as rich deep

    View match
  5. #6 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    19NC
    Shade match 40
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Described as tan, yours as rich deepSlightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as tan, yours as rich deep · Slightly cooler undertone · Buildable rather than full coverage

    Retailer shade note: tan with neutral cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Butterscotch (Tan · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Nearest in this range
    • Medium tan · Neutral · neutral golden undertone

    $48

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Palladio Beauty Powder Finish Liquid Foundation

    Honey

    Palladio Beauty Powder Finish Liquid Foundation, shade Honey

    • Looks identical
    • Deep tan · Warm undertone

    $14.99

    Ulta BeautyView at Ulta Beauty
  2. Palladio Beauty Skin Tint

    Tan Honey

    Palladio Beauty Skin Tint, shade Tan Honey

    • Looks identical
    • Tan · Warm undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. Well People Skinforia Serum Foundation

    36 Tan Warm

    Well People Skinforia Serum Foundation, shade 36 Tan Warm

    • Very close colour
    • Tan · Warm undertone

    $21

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris True Match Super-Blendable Foundation

    W9 Warm Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W9 Warm Medium Deep

    • Very close colour
    • Tan · Warm undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  5. BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Heavenly Honey

    BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15, shade Heavenly Honey

    • Very close colour
    • Tan · Warm undertone

    $14.95

    Ulta BeautyView at Ulta Beauty
  6. BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation

    Heavenly Honey

    BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation, shade Heavenly Honey

    • Very close colour
    • Tan · Warm undertone

    $14.95

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Butterscotch. Every attribute compared, with its share of the score.

ComparedYour shadeButterscotchClosest match35.0 Rich AmberScore
Shade match55% of overall85
Colour79#aa734e#b17e58Close colourColour difference 3.8 (0 is identical)
Depth87TanTanSameDepth difference: 5.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 89/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber.

Same or better

  • $6 less
  • Same warm undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 35.0 Rich Amber

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.